Marketing Plan for the Thistle Hotel

HPM205 Marketing Plan The Thistle Hotel Gloucester Road Cheltenham GL51 0TS Period of jut: 2011-2012 decision maker Summary This plan has been created to demo the development of merchandising techniques to amend unites at the Thistle hotel, from January to December 2011. The market plan will develop how the remediatement of promotional techniques butt lead to a higher(prenominal) percentage of weddings being schedule throughout 2011, including the quiet months (October 2011-February 2012). apprize overviews of the external factors that may conflict upon the Thistle hotel during this period involve sparing downfall, local competition, celebrity influences, the era of year, coinciding events, comprise and staffing. immanent factors that may impact upon the Thistle include finance, such as the cost of the wedding packages available. A bring forward issue is that the Thistle does not offer a dedicated wedding co-ordinator as banal to clients. The mai n objective of this marketing plan is to achieve a total of 36 wedding bookings in 2011-2012. Throughout this marketing plan, there are proposed methods to ensure merging our main objective, for object lesson a programme of Wedding Fayres has been created to examine this, APPENDIX #9.

table of contents circuit card of figures knave 3 rush rumor rapscallion 4 surroundal Scanning rogue 5 Internal Environment scallywag 7 External Environment page 11 SWOT depth psychologyPage 12 Marketing ObjectivesPage 13 Tar draw Marketing StrategyPage 14 Marketing fluff StrategyPage 18 Tactics and ProgrammesPage 2 2 Method EvaluationPage 23 ReferencesPage ! 24 AppendicesPage 26 Table of figures Figure 1 SWOT Analysis Figure 2 geographic and Demographic breakdown of the point Market. Table adapted from Kotler et al, 2010:200. Mission Statement To maintain and improve upon an unforgettable wedding or additional event, with memorable service, brainy food and a luxurious...If you want to get a ripe essay, order it on our website: BestEssayCheap.com

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